What are the different variations of a business logo?

​Logo variations are a rearranged version of your primary logo design that gives your brand the flexibility to be a responsive design, with logo variations showing up in different placements – but keeping the consistent brand elements.

The variations of a logo include the primary logo, then rearranged into a secondary logo, submark logo, favicon logo, as well as the graphic elements relating to your primary logo. When your graphic designer creates all these variations from your primary logo, this helps to keep your brand consistent over its various uses and placements. For instance, you may have your primary logo as signage in your business window, but using that same primary logo on your social media profile means it's too small to read, this is where a responsive design comes in and saves the day and a submark logo is the perfect fit for your social media profile!

​Let's now expand on each variation:

PRIMARY LOGO
This is the main logo used to represent your brand. All other brand logo variations stem from this primary logo design. 
Ideal placements: Desktop website header, business cards, large format print collateral, shop front and car signage.

SECONDARY LOGO
Also known as an alternate logo, this logo focuses on the brand name, removing tagline and elements.
Ideal placements: Business cards, invoices, small format print collateral, product tags, mobile website header.

SUBMARK LOGO
Submark logos (also known as brandmarks) are simple, small, but identifiable brand designs. A small simplified circular or square logo that may include your brand’s initials, graphic elements or simple text.
Ideal placements: Website footer, social media, profile images, faded and as a watermark on images.

FAVICON LOGO
Favicons are a small design mark that only includes your brand initials or tiny illustration and for use on the browser tab on your website page.
Ideal placements: Website URL browser tab.

GRAPHIC ELEMENTS
Also known as brand elements is a graphic asset or set of graphic assets that compliment your brand, using a graphic element from your logo or creating a series of graphic elements.
Ideal placements: Website backgrounds, patterned use, print collateral, social media.

ANIMATED LOGO
An animated logo, although not essential to your logo set and can only be used for digital use, can be a fun addition to your logo set! It's a great way to enhance your brand, add some personality and leave a memorable impression.
Ideal placements: Website, website background, digital media, social media.

Responsive designed variations of your logo work across multiple media placements, whilst also avoiding the issue of your main logo becoming illegible when resized down to a small size – now that just doesn't look good!

If you're thinking about having variations of your exisiting logo designed, or a brand new logo set, any good graphic designer can cater to your needs.

Please check out some client logo designs I have created. 

If you're interested in working with me, I'm always happy to answer any questions and will provide you with a FREE, no obligations quote on your project. Please get in touch!

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