Logo variations are a rearranged version of your primary logo design that gives your brand the flexibility to be a responsive design, with logo variations showing up in different placements – but keeping the consistent brand elements.
The variations of a logo include the primary logo, then rearranged into a secondary logo, submark logo, favicon logo, as well as the graphic elements relating to your primary logo. When your graphic designer creates all these variations from your primary logo, this helps to keep your brand consistent over its various uses and placements. For instance, you may have your primary logo as signage in your business window, but using that same primary logo on your social media profile means it's too small to read, this is where a responsive design comes in and saves the day and a submark logo is the perfect fit for your social media profile!
Let's now expand on each variation:
Responsive designed variations of your logo work across multiple media placements, whilst also avoiding the issue of your main logo becoming illegible when resized down to a small size – now that just doesn't look good!
If you're thinking about having variations of your exisiting logo designed, or a brand new logo set, any good graphic designer can cater to your needs.
Please check out some client logo designs I have created.
If you're interested in working with me, I'm always happy to answer any questions and will provide you with a FREE, no obligations quote on your project. Please get in touch!
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